Shelley Lowery
If you've been struggling with your website traffic and your
sales aren't what you had hoped, then maybe it's time to
start paying for traffic.
Pay-per-click Search Engines provide an extremely effective
means of obtaining highly targeted traffic to your website.
The concept is simple. You bid on targeted keywords for as
little as .001 per click and receive targeted traffic to
your website.
Overture http://www.overture.com
The most popular and probably most effective pay-per-click
Search Engine is Overture. Although the minimum bid is now 5
cents per click, if you have strategically designed your
website to sell, then paying only a nickel per visitor will
be well worth the investment.
The key to using this technique effectively is to focus on
one specific product and select highly targeted keywords.
This will help you to weed out all of the window shoppers
and attract your specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view
exact "search terms" that have been used to perform
searches. Use this to your advantage. You can find out
exactly what "search terms" are being used for your target
market and place your bids accordingly. Try to create a list
of as many relevant keywords as possible. The more keywords
you bid on, the more traffic you'll receive.
When bidding on keywords, keep in mind that in order to be
successful, you don't have to be listed at the top. Although
receiving a listing in the top three positions will produce
major traffic through Overture, most of the time, you must
have a large advertising budget to compete.
Before placing your bid, perform a search to find out how
much your competitors are paying per click. Try to place
your bid so that your listing will appear on the first page
to increase your chance of success. By selecting highly
targeted, less popular keywords, you'll not only attract a
more targeted audience, but you'll also obtain a higher
listing for less money.
Your Ad Copy
Your headline and copy are the most important part of your
entire strategy. Your headline must grab your potential
customers' attention and force them to read on. Your copy
should tell them exactly what you have to offer and persuade
them to visit your site.
Avoid attracting freebie hunters by not mentioning free
stuff within your ads. By weeding out those potential
visitors expecting to get something free, you will attract a
more targeted audience of potential buyers. There is no need
to pay for visitors that weren't interested in buying
anything in the first place.
Your listing should lead your potential customer directly to
your product with no other distractions. In other words, if
your product isn't on your main page, then don't direct your
potential customers to your main page and make them search
for your product. Direct them to your product's page.
Reviewing Your Reports
Once your campaign begins, make sure you take the time to
review the reports provided by the pay-per-click services.
These reports will provide you with information in regard to
how well each of your keywords are performing and enable you
to adjust your keywords or change your bids accordingly.
To increase your traffic even further, don't just stop with
one pay-per-click Search Engine -- try several at time. The
more streams of traffic flowing to your site, the better.
Here is a list of some of the top pay-per-click Search
Engines:
http://www.overture.com
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com
Visit http://www.payperclicksearchengines.com for a complete
list of over sixty pay-per-click Search Engines and reviews.
If you're serious about your business and you're ready to
drive a stampede of targeted traffic to your website, then
give the pay-per-click Search Engines a try. They're well
worth the small investment.
Copyright © Shelley Lowery 2001-2002
About the Author
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of
quality information to assist you in Web Design, Internet
Marketing & Ecommerce. All new subscribers receive a free
copy of the highly acclaimed ebook, "Killer Internet
Marketing Strategies."
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